About Annie

How ChiChi Started

Since I was a baby, my family has called me ChiChi. Everyone in the family had nicknames, and while “Annie” is my legal name, to them I’ve always just been ChiChi. The name stuck, and now it’s become the heart of my brand.

Growing up, I was surrounded by creativity. My mom and grandma made clothing creations for me—especially during school spirit weeks. I still remember asking for a shirt covered in flowers, and by the next day, my mom had it done. The sound of her sewing machine was the soundtrack of my childhood, making my imagination into something real.

I’ve always had a creative sense of style, but I could never quite find the pieces I envisioned. So, I decided to take matters into my own hands—literally—and began making clothes for myself. When people noticed and complimented my one-of-a-kind pieces, I realized others appreciated my creations too. That’s how ChiChibyChiChi was born: a brand I hold close to my heart. It’s more than clothing to me; it’s a vintage-inspired, coastal cottage closet, filled with one-of-a-kind pieces that I hope others will appreciate just as much as I do. Every piece is made with intention and designed to feel timeless for you. 

love, ChiChi